Our Safe Family Promise

We have high standards at bynature.ca. Each product we carry has to meet these standards and pass the test of exceptional quality, practical design, offer value and above all, be safe for our family, our children and the earth.

This is our promise to you - to offer only the safest and best product options available for your family, along with extraordinary service today and always.

Our Standards Labels help you quickly identify products by their key attributes. We're certain you won't be disappointed with our quality selection of the safest and most natural products we have found.

Thank you for shopping with us, and stay healthy.

Tamara Champion
 Founder, CEO and mom of 2

ps: We'd love to hear from you. Feel free to send us your thoughts and suggestions any time. And if you’d like to learn about new products, healthy living and eco-tips for families, simply sign up for our free community e-newsletter or join us on Facebook or Twitter. We look forward to connecting with you!


Product Standards

Made in Canada Positive Developement
Made in the USA Educational
All Natural Ethics
Non-Toxic Family Basics
Sustainable Practical
Handmade Good Value

Made in Canada

We're proud to offer Canadian-made products as often as possible. Supporting these businesses promotes the development of our local communities and local schools, while strengthening the Canadian economy.

Made in the USA

We work with many small, family businesses manufacturing products in the USA. Support for these businesses help strengthen our regional economy and generally offer a lighter footprint for products that would otherwise be sourced overseas.

All Natural

To meet our All Natural standard, products must be close to 100% natural, made only from pure, natural materials such as cotton, wool, wood, silk or mostly natural ingredients. We only source products without harmful chemicals, formaldehyde finishes and other toxins, but the all-natural label goes a step beyond this ensuring you are purchasing products that contain no synthetic or made-made materials/ingredients.


Products for our infants, children and families should not contain toxic chemicals such as BPA, PVC (vinyl), phthalates, lead, cadmium or synthetic fragrances. The reality is, many products brought into our homes do contain toxins we can avoid. Our collection of healthier product alternatives are the safest and best product options we have found.


A healthy planet ensures the future health of our children. While every product we carry is non-toxic, many are also made in whole or in part with recycled (or recyclable) parts and/or components, derived from sustainably harvested forests and may be biodegradable. Most importantly, we prefer products that are reusable first, replacing use and toss items.


Products made by hand offer a quality, skill and craftsmanship that is absent in the world of large-scale manufacturing. Purchasing the handmade work of skilled artisans helps to grow and nourish the families and communities where these products are loving created, and ensures our ties to the local and human sources of our goods is never lost.


Positive Development

bynature.ca is fundamentally about healthy, positive childhood development - social, physical, emotional and intellectual. A large selection of our products, from breastfeeding products to baby carriers, infant toys to a child's first baby doll, are specifically selected to support the bonding, learning and well-rounded development of our children.


We offer a quality selection of educational toys to capture your child's imagination and enhance intellectual growth. Our learning toys, puzzles or books encourage your child's curiosity, discovery, and creativity. Equally important, our toy selection must also be non-toxic and safe for our children.


To recognize the companies that choose to go above and beyond, look for our Ethics standard. These companies exceed our safety, responsibility and environmental standards, as well as commit to respectful fair labour, and human rights practices. These companies may also make an outstanding effort to give back to both local and extended communities. Their stories are nothing short of extraordinary.

Family Basic

Families quickly accumulate excess 'stuff' when a baby first appears on the scene. Apart from a lot of love, healthy food, appropriate clothing, and a safe place to sleep, there really isn't all that much our little ones need (despite the many Must Have lists out there!). Spend your money wisely on products or playthings that have proven to be the most useful necessities, or have extended play value beyond the first few years. We have limited our Family Basics products to the top picks and absolute favourite products endosed by our family, staff, customers & experienced parents.


We hold our products to the highest standards while also considering the convenience and functionality of each and every one. After much testing by the most worthy individuals (real parents!), these products get a thumbs-up for being the best of the best - practically speaking, of course.

Good Value

Quality, long-lasting, reusable and multi-use items are high on our list of criteria for products that meet our Good Value standard. Often times this will mean a product will help you save money over the long term, either by replacing use-and-toss items or by offering more than one use which extends the life of the product well into the future.