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Ju-Ju-Be, BFF - Mystic Mani

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  • Ju-Ju-Be, BFF Bag - Black/Silver
  • Ju-Ju-Be, BFF - Flower Power
  • Ju-Ju-Be, BFF - Mystic Mani
  • Ju-Ju-Be, BFF - Pink Pinwheels
  • Ju-Ju-Be, BFF - Platinum Petals
  • Ju-Ju-Be, BFF Bag - Sea Glass
  • Ju-Ju-Be, BFF - Silver Ice
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  • Ju-Ju-Be, BFF Bag - Inside
  • Ju-Ju-Be, BFF - Flower Power - inside

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Ju-Ju-Be, BFF Diaper Bag

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Our best-selling Ju-Ju-Be Diaper Bag! Slightly larger than the Be All, or if you need more space, the Be Prepared might be for you!

Ju-Ju-Be BFF Diaper Bag ... our best-selling, most versatile diaper bag by Ju-Ju-Be.

The Ju-Ju-Be BFF is our best-selling diaper bag for a good reason. It's the most versatile of all the Ju-Ju-Be diaper bags, allowing you to carry it 3 different ways - messenger style (over the shoulder), like a backpack, or simply with it's padded handle on top. It's durable and long lasting, which means you'll be able to you this diaper bag well past the diapering stage. That makes it a great value for your money!

JuJuBe diaper bags feature tons of smart and fun options. Friendly pockets to make it easy to tote along your stuff, anti-microbial linings that let you worry about having fun (not fighting germs) and bright & colorful linings that make items easy to spot. You're smart, so your bag should be too! Ju-Ju-Be's bags are built to LAST!

Why you'll love BFF Ju-Ju-Be Diaper Bags:

  • Our best-selling Ju-Ju-Be diaper bag, the BFF offers the most flexible wearing options, is the perfect size for everything you need to tote for a baby and/or toddler, and doubles as the perfect carry-on bag when your baby days are over.
  • The most versatile Ju-Ju-Be diaper bag, the BFF can be carried 3 different ways! Messenger-style (over the shoulder), backpack  or with it's padded handle on top.
  • Exterior fabrics are waterproof, stain-resistant and TEFLON treated to fight off spills and messes.
  • A diaper bag you can wash in the machine? You bet! Machine washable, air dry.
  • Waterproof interior satin lining includes a natural AgION anti-microbial treatment which kills germs, mold, mildew, fungus, bacteria, and other bad stuff. .
  • Light and bright coloured lining help making finding stuff in the bag super easy!
  • Removable diaper changing pad with soft-touch memory foam & anti-microbial treatment - memory foam evenly supports your baby and eliminate any pressure points.
  • Smart pockets - Easy to get into, easy to see into, hold just the right amount & keep your stuff put!
  • Thinsulate insulated bottle pockets that keep things hot or cold for up to 3 hrs.
  • Strong Metal hardware instead of plastic that breaks easily.
  • Mommy's pocket on the outside includes a zippered pouch to hold little things that always seem to get lost, a key clip with a long stretch leash, a sunglasses case and a cell phone pocket.
  • Picture pocket for mom to show off baby pictures.
  • Crumb drains to quickly & easily clean your bag of crumbs!
  • Adjustable and removable shoulder strap with memory foam for comfort.
  • Structured bottom with metal feet to protect the bottom of your bag while on the floor.
  • Comes in a variety of stylish & fun prints, all of which are PVC and lead-free!


Size: 6 1/2” x 14” x 12” (16.5cm x 36cm x 30.5cm). Made responsibly in China.

Customer Reviews

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  1. Great bag even after the diaper stage!! Review by Dawn

    This has got to be one of my favorite diaper bags, and I love it so much I'll be keeping it long after the diaper stage.
    I love that it can be carried messenger style or backpack style if you need both hands free. It's machine washable which is great, it keeps it looking nice and new even with the daily use it gets. It also has awesome built in organization so that you know where everything is without having to dig for it. I highly recommend this bag! (Posted on 11/6/13)

    Would you recommend this product to a friend? Without hesitation!

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    (154 of 340 people found this review helpful)
  2. Ju Ju Be BFF Review Review by Terri

    I have owned many Ju Ju Be bags and products, my fave is the BFF. I find it the perfect size for an "over packer" of one such as myself. These bags have tons of space,lots of organizational pockets, and the messenger/back pack straps offer multiple "easy carry" options. The thing I love the most? Fully machine washable product which comes in handy when tackling life's big messes with your little one :) (Posted on 11/6/13)

    Share this review.
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    (143 of 297 people found this review helpful)

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