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Consuming Kids

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Consuming Kids

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$18.00
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We take great care when choosing books to recommend. Our standards are high which we hope is evident in our selection. Because of our mindful editing process, competing with mega bookstore corporations is not something we can do.

As an independent, family-owned business we genuinely appreciate the support from thoughtful customers like you. Our value, selection, service and survival depends on your careful consideration when choosing where to shop online. Thank you!

Protecting our children from the onslaught of marketing & advertising.

The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans, and cross-promotional marketing influences everything from the food stocked in school vending machines to the characters who appear in children’s books. Kids are requesting specific brands as soon as they can talk. American corporations spend over $15 billion yearly on marketing to children in an effort to cultivate nagging, insatiable, “cradle-to-grave” consumers.

In this shocking and engrossing exposé, psychologist Susan Linn reveals how the marketing industry preys on kids from the day they’re born, exploiting their vulnerabilities and skewing their values in order to influence what they eat, wear, and play with. This advertising blitz stifles creativity and exacerbates obesity, eating disorders, violence, sexual precocity, and substance abuse. Linn—a mother herself—recognizes that parents alone are no match for the marketing experts. What they need is the concerted help of healthcare professionals, educators, and legislators who have children’s best interests in mind. Consuming Kids discusses protection our children from the onslaught of marketing and advertising.

Written by Susan Linn, with a Foreword by Penelope Leach.

Softcover. 304 pages.

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